Marketing, PR and Branding of Startup Projects (курсовий проєкт)

Major: Public management and administration
Code of subject: 6.281.08.E.224
Credits: 3.00
Department: Administrative and Financial Management
Lecturer: Junior lecturer Duma O.
Semester: 6 семестр
Mode of study: денна
Learning outcomes: Following the completion of the module the student should: 1.1. In-depth knowledge of the theoretical and applied bases of marketing marketing project startup. 1.2. Ability to analyze scientific and methodological approaches to the formation and use of marketing tools, PR and branding to launch business projects. 1.3. Ability to design, organize, implement and improve the processes of promotion of startup on the market. 1.4. Be able to analyze the market environment for planning the marketing activity of the project startup.
Required prior and related subjects: - previous: marketing - related: management
Summary of the subject: The concept of "marketing", "public relations", "branding" in the management of startup projects. Implementing PR for the startup of the project. Development of brand startup project. Marketing Marketing Startup Project. Planning and organizing marketing of the project start-up. Development of the PR program for the startup of the project. Brand management project startup.
Assessment methods and criteria: current control (100%)
Recommended books: 1. Eric Rice Business from scratch. Lean Startup method for quick testing of ideas and business model selection. M .: Alpina Pablisher, 2013- 249c. 2. R. Moborn et al. Blue Ocean Strategy. How to create a cloudless market space and get rid of competition. Klub simejnogo vidpochynku, 2015- 288y.

Marketing, PR and Branding of Startup Projects

Major: Public management and administration
Code of subject: 6.281.08.E.219
Credits: 3.50
Department: Administrative and Financial Management
Lecturer: Junior lecturer Duma O.
Semester: 6 семестр
Mode of study: денна
Learning outcomes: Following the completion of the module the student should: 1.1. In-depth knowledge of the theoretical and applied bases of marketing marketing project startup. 1.2. Ability to analyze scientific and methodological approaches to the formation and use of marketing tools, PR and branding to launch business projects. 1.3. Ability to design, organize, implement and improve the processes of promotion of startup on the market. 1.4. Be able to analyze the market environment for planning the marketing activity of the project startup.
Required prior and related subjects: - previous: marketing - related: management
Summary of the subject: The concept of "marketing", "public relations", "branding" in the management of startup projects. Implementing PR for the startup of the project. Development of brand startup project. Marketing Marketing Startup Project. Planning and organizing marketing of the project start-up. Development of the PR program for the startup of the project. Brand management project startup.
Assessment methods and criteria: current control (100%)
Recommended books: 1. Eric Rice Business from scratch. Lean Startup method for quick testing of ideas and business model selection. M .: Alpina Pablisher, 2013- 249c. 2. R. Moborn et al. Blue Ocean Strategy. How to create a cloudless market space and get rid of competition. Klub simejnogo vidpochynku, 2015- 288y.