Development of Pricing Policy

Major: Public management and administration
Code of subject: 6.281.01.E.051
Credits: 4.00
Department: Administrative and Financial Management
Lecturer: Ph.D., assoc. prof. Perkhach O.L.
Semester: 6 семестр
Mode of study: денна
Learning outcomes: 1. Understand and use technologies for making, making and implementing management decisions. 2. Use the basic principles, strategic goals of society in Ukraine, tasks aimed at achieving them, as well as the main directions, stages and mechanism for implementing strategies, taking into account current trends and features of Ukraine's development in the future. 3. The ability of students to use systematic knowledge of pricing policy, showing the relationship of pricing with other elements of marketing policy of the firm.
Required prior and related subjects: Theory of entrepreneurship Microeconomics Macroeconomics National security Forecasting and macroeconomic planning World and national markets
Summary of the subject: The study of the discipline involves the acquisition by students of theoretical knowledge about the price system, the principles of pricing, the formation of pricing policy, state regulation of prices. Pricing policy is formed in close cooperation with the planning of goods and services, identifying needs, consumer demands, sales organization, sales promotion.
Assessment methods and criteria: Current control - 40%, examination control - 60%.
Recommended books: Ціни і ціноутворення : навчальний посібник / В.С. Пінішко, О.С. Рудницька, О.І. Юсипович – Львів, 2013. – 191 с. Механізм регулювання цін на продовольчому ринку : монографія / Шкварчук Людмила Олександрівна. - Львів, 2010. - 202с. Жегус О. В. Теорія та практика ціноутворення в системі маркетингу: монографія / О.В. Жегус, Л.О. Попова, Т.М. Парцирна. - Х.:ХДУХТ, 2013. - 250с.