Fundamentals of Management, Marketing, PR in Professional Field

Major: Museum, Monument Protection Activity and Cultural Tourism
Code of subject: 6.027.03.E.091
Credits: 3.00
Department: History of Ukraine and Ethnic Communication
Lecturer: PhD Khoma I.Y.
Semester: 8 семестр
Mode of study: денна
Learning outcomes: - Ability to demonstrate knowledge of the basics of management and marketing in the professional field; - Ability to use the basics of advertising and information activities, monument protection and museum institutions in the market of excursion and tourist services; - Ability to demonstrate an understanding of the basic principles of occupational safety and health and their application.
Required prior and related subjects: Fundamentals of professional communication, History and basics of museum business, Innovative models in modern cultural industries
Summary of the subject: Theoretical aspects of the concept of "tourist resources". Tourist resources of Galicia, Bukovina, Transcarpathia, Volyn, Podillya, Polissya, Slobozhanshchina, Donbass, Southern Ukraine and Crimea, Central Ukraine.
Assessment methods and criteria: Semester evaluation of student learning is carried out according to the total number of points (100) obtained according to the results of current control (45) and the implementation of control measures – examination (55 – both written and oral component).
Recommended books: 1. Organization of tourist activity: Textbook / O.Ye. Kuzmin, AV Dubodelova, I.Ya. Kulinyak, H.Yu. Malkush. - Lviv: Lviv Polytechnic Publishing House, 2015. - 352p. 2. Smagliy K. European experience of reforming the museum sphere: lessons for Ukraine // "Building a new Ukraine". Proceedings of the conference November 26-27, 2014 - Kyiv, 2014. - P. 138-154. 3. Tobelem, Jean-Michel. A new era of museums. Cultural institutions before the call of management / trans. from French Z. Borisyuk, P. Tarashchuk, S. Tevolde. - Kyiv: Publisher Cherednichenko AM, 2018. - 320 p. 4. Shlepakova TL On some aspects of the introduction of new management models in the museum industry of Ukraine (review of the press, the Internet and unpublished documents for 2013-2015).