Social Welfare Marketing

Major: Social Welfare
Code of subject: 6.232.01.E.085
Credits: 3.50
Department: Sociology and Social Work
Lecturer: Candidate of Political Sciences (PhD), assistant Yatsyshyn Uliana Volodymyrivna
Semester: 8 семестр
Mode of study: денна
Learning outcomes: • Develop measures to improve the social protection system; • Identify the main areas of cooperation between government agencies and NGOs; • Analyze the state of affairs, identify the causes of shortcomings and disruptions of planned activities; • Apply their knowledge to professional counseling of consumers of social security services.
Required prior and related subjects: prerequisites: • International social work co-requisites: • Work in communities
Summary of the subject: The social sphere as an object of marketing. Social service providers. Marketing in the non-profit sphere: characteristics and varieties. Social security marketing planning. Methods of research in the social sphere. Development of a complex of social marketing. Technologies for promoting socially significant products. Resource development. Social security marketing management. Foreign experience of social security marketing. Marketing in non-profit and non-production areas.
Assessment methods and criteria: - oral interviews, participation in discussions and interactive exercises, presentation of the study project (40%) - final control test, written form (60%)
Recommended books: 1. Andersen, A. (2012). Stratehichnyi marketynh dlia neprybutkovykh orhanizatsii. K.: UAM.(in ukrainian) 2. Herasymiak, N. V. (2014). Sotsialno-vidpovidalnyi marketynh yak odna z peredovykh kontseptsii suchasnoho marketynhu. Zbirnyk naukovykh prats Lutskoho natsionalnoho tekhnichnoho universytetu, (14), 14. (in ukrainian) 3. Dielini, M. M. (2017). Sotsialnyi ta blahodiinyi marketynh u systemi sotsialno-ekonomichnoi vidpovidalnosti biznesu. Naukovyi visnyk Khersonskoho derzhavnoho universytetu. Ser.: Ekonomichni nauky, (27 (1)), 135-138.(in ukrainian) 4. Mitsura, O. O., & Provozon, Yu. M. (2011). Dosvid vykorystannia kompleksu sotsialno oriientovanykh marketynhovykh komunikatsii v Ukraini ta sviti. Marketynh i menedzhment innovatsii, (4 (2)), 147-154. (in ukrainian) 5. Social`na polity`ka : navch. posib./ Kly`mans`ka L. D., Maly`k I. R., Savka V. Ye. ta in.]. – 2-ge vy`d., vy`pr. i dopovn. – L`viv, 2015. (in ukrainian) 6. Dietrich, T., Rundle-Thiele, S., & Kubacki, K. (2017). Segmentation in social marketing (Vol. 1). Berlin, Germany: springer. 7. Kennedy, A. M., Kemper, J. A., & Parsons, A. G. (2018). Upstream social marketing strategy. Journal of Social Marketing. 8. Key, T. M., & Czaplewski, A. J. (2017). Upstream social marketing strategy: An integrated marketing communicationsapproach. Business Horizons, 60(3), 325-333. 9. Tarka, P., & Kaczmarek, M. (2015). Theoretical and empirical comparative analysis on quantitative and qualitative marketing researches. In Research Methods: Concepts, Methodologies, Tools, and Applications (pp. 1712-1730). IGI Global.