Home/ Majors directory/Environment Design/Conceptual of Design (курсовий проєкт)
Conceptual of Design (курсовий проєкт)
Major: Environment Design
Code of subject: 6.022.03.E.056
Credits: 4.00
Department: Design and Architecture Fundamentals
Lecturer: Ruslan Halyshych, Philosopher Ph.D., Assistant Professor of DOA
Ruslan Halyshych, Philosopher Ph.D., Assistant Professor of DOA
Semester: 7 семестр
Mode of study: денна
Завдання:
1. Learn to consider the initial social, consumer, production, technical and technological cultural situation for the formation of a design concept and formulate a short project task based on it.
2. Determine the main idea of a visual message and design a program for its implementation.
3. Learn to form the idea and intention of artistic project work in the form of a plan of stages of searching for graphic elements of visual communication.
4. To reveal inherent technical and technological innovations in the field of media communications, which determine radical changes in the interpretation of graphic and multimedia design.
5. To ensure a meaningful unity between the informational message and the images representing the idea, the essence of the socio-economic phenomenon.
6. Know the conceptual interpretation of signs, symbols and images in philosophical, semantic and technical-technological contexts, as well as ways of using sign systems in the formation of visual message concepts.
7. To understand the achievement of ways to satisfy the needs of the target audience through graphic symbols, emotional equivalents of products, services and processes, transformed means of visual communications.
8. To make a logical system of artistic design work that appeals to the real needs of the consumer and society.
9. Search for design ideas at the level of sketch design in the field of printing, advertising, and multimedia.
10. Apply graphic and multimedia design tools in the formation of artistic communication, which answer the recipient's questions "why" and "how".
11. To be able to search and create a unique language of artistic communication based on the stylization of graphic design components.
12. To develop such a language of artistic communication, where verbal and visual communication will stimulate the birth of new contents.
13. Apply software and computer graphics that satisfy the dynamics of searching for a conceptual solution in the field of graphic design.
14. To be able to propose solutions to the problems of energy efficiency, environmental friendliness, harmonization of media channels and media carriers with the natural environment at the conceptual level of design.
Learning outcomes: Understand the basic ideas of the development of mass culture and mass art, technical and technological heritage of mankind. Understand the social and technical-technological interaction, experience, processes and strategies that together determine the conceptual nature of design. This involves understanding people's needs and ways to meet them through products, services and processes. Know the conceptual interpretation of symbol signs in philosophical, semantic and technical-technological contexts. Identify the subject area and its social and technological needs, within which the project work is conducted. Understand the psychological factors that affect effective visual communication and the creation of objects complexes. Be able to assess a specific cognitive situation, within the current project task, and identify only those features and motives for future design that are meaningful "here and now" and can dramatically change the approach and effectiveness in visual communication or in the formation of objects and their formation. The student must know the main types of conceptual design, its dependence on the factor of visual and verbal communication, cultural contexts, natural and artificial environment. Search for design ideas at the level of sketch design in the field of printing, advertising, multimedia, industrial products, furniture, exhibition and trade equipment. Evaluate conceptual design objects from the standpoint of its economic efficiency and humanitarian good and the level of aesthetic solution.
PRNV2.1. Understand the importance and meaning of pre-project research, analog analysis and be able to use the obtained results in the design of visual communications.
PRNV2.3 Orient in a variety of modern software and hardware tools, use knowledge and skills of working with professional computer support.
PRNV2.4. Apply a complex artistic and design approach to create a holistic image of objects of visual communications.
PRNV2.7. Use basic theoretical and methodological concepts and principles in the design of visual communications.
PRNV2.8. Apply the acquired knowledge and understanding of the subject field and the sphere of professional activity in practical situations, as well as during the presentation of finished projects.
AiB1 Ability to adapt to new situations and make appropriate decisions.
AiB2 Ability to realize the need for lifelong learning in order to deepen acquired new professional knowledge.
AiB3 Ability to take responsibility for the work performed, make decisions independently, achieve the set goal in compliance with the requirements of professional ethics.
AiB4 Ability to popularize national and world cultural heritage, as well as promote manifestations of patriotism, national self-awareness and ethno-cultural self-identification.
АиВ5 Ability to form environmental consciousness and personal culture, to apply ecological principles in life and professional activity.
Required prior and related subjects: Advertising design and copywriting;
Basics for the design of visual communications;
Drawing, painting, part 1, 2;
Basics of composition and Art of form, part 1, 2;
History of art, architecture and design, part 1;2;
Summary of the subject: Conceptual design expresses the essence of the main idea of communication or subject, which is the basis of artistic design, its formation and visualization. The object of study of the course are new concepts of formation of symbolic, figurative and symbolic structure of visual communication in mass culture and the principles of artistic design of subject complexes at the conceptual level. Ways of implementation of innovative humanitarian and scientific and technical hypotheses in the field of visual communications, industrial and multimedia design are considered. The program provides a classification of creativity, namely: in the design of visual-communication, multimedia and subject spaces, according to which new ideas of artistic communication and three-dimensional formation are studied. Practical tasks of sketch search of graphic and subject design at the level of visual idea. The main work of the conceptual design of the course relate to the tasks of visual identification and navigation, interface graphics, board and virtual games, installation and exhibition, trade equipment, furniture and interior decoration.
Опис: As a result of studying the academic discipline, the student must be able to demonstrate the following program learning outcomes. To understand the main ideas of the development of mass culture and mass art, technical and technological heritage of mankind. Be aware of the social and technical-technological interaction, experiences, processes and strategies that together determine the conceptual nature of design. It involves understanding people's needs and how to satisfy them through products, services and processes. Know the conceptual interpretation of signs and symbols in philosophical, semantic and technical-technological contexts. Determine the subject area and its social and technological needs, within which project work is conducted. To be aware of psychological factors affecting effective visual communication and the creation of subjects and subject complexes. To be able to evaluate a specific cognitive situation within the limits of the current design task and single out only those features and motives for the future design that are meaningful "here and now" and are able to radically change the approach and efficiency in visual communication or in the formation of objects and their formation. The student should know the main types of conceptual design, its dependence on the factor of visual and verbal communications, cultural contexts, natural and artificial environment. Search for design ideas at the level of sketch design in the field of printing, advertising, multimedia, industrial products, furniture, exhibition and trade equipment. Evaluate objects of conceptual design from the point of view of its economic efficiency and humanitarian benefit and the level of aesthetic solution. Conceptual design is implemented according to one general theme of a commercial nature, which is chosen by the student independently after studying the initial situation and socio-economic needs. The design is performed at the conceptual level based on the media media and media channels proposed by the course program and art objects recommended in the cultural space. It is required to present text verbal ideas in the form of an essay and a broad sketch proposal, submission of graphic and spatial components of visual identification, navigation of advertising at the stage of formulation of the general idea. The idea of the visual presentation must be related to a commercial project, the implementation of high-tech production, or the production of products with zero energy consumption, technologies and design of renewable energy sources, organic food products. The program involves the task of conceptual solution of a spatial object of design, which is the development at the level of the idea of scenes with a pre-developed scenario of installation, flash mob, performance, street art, new concepts of forming a visual message and spatial solution using the light effects of lasers, fire and smoke shows, fireworks and those.
Assessment methods and criteria: The course of lectures, practical classes and course graphic work are evaluated comprehensively. Current control of lectures (seminars) - 20%. Final control - tests, oral answers - 30%;, abstract on the specified topic presentation of design ideas - 50%.
Критерії оцінювання результатів навчання: Current control: conducting a selective oral survey at lectures and practical classes, assessing activity in classes, checking practical tasks, evaluating the student's presentation-speech, participation in the discussion. The grade is the sum of the points scored by the student for the current work during the semester. practical classes and graphic course work are evaluated comprehensively. Current control – 20%. Final control before design analysis - 30%; essay on the topic of the course work, presentation of the design idea, course work - 50%. Final control, differentiated assessment.
Порядок та критерії виставляння балів та оцінок: 100–88 points – (“excellent”) is awarded for a high level of knowledge (some inaccuracies are allowed) of the educational material of the component contained in the main and additional recommended literary sources, the ability to analyze the phenomena being studied in their interrelationship and development, clearly, succinctly, logically, consistently answer the questions, the ability to apply theoretical provisions when solving practical problems; 87–71 points – (“good”) is awarded for a generally correct understanding of the educational material of the component, including calculations, reasoned answers to the questions posed, which, however, contain certain (insignificant) shortcomings, for the ability to apply theoretical provisions when solving practical tasks; 70 – 50 points – (“satisfactory”) awarded for weak knowledge of the component’s educational material, inaccurate or poorly reasoned answers, with a violation of the sequence of presentation, for weak application of theoretical provisions when solving practical problems; 49-26 points - ("not certified" with the possibility of retaking the semester control) is awarded for ignorance of a significant part of the educational material of the component, significant errors in answering questions, inability to apply theoretical provisions when solving practical problems; 25-00 points - ("unsatisfactory" with mandatory re-study) is awarded for ignorance of a significant part of the educational material of the component, significant errors in answering questions, inability to navigate when solving practical problems, ignorance of the main fundamental provisions.
Recommended books: 1. Ekodyzayn. Oecologische productgestaltung. – Wein: IOEW. – 1993. – 96 s.
2. Hudman N. Movy mystetstva pidkhid do teoriyi symvoliv. — The Bobbs-Merrill Company, INC. Dochirnya kompaniya Howard W. Sams & Co., Inc. VYDAVTSI: INDIANAPOLIS, N?YU-YOBS, KANZAS-SITI. — 277 s.
3. Otto H. Otsvirk Robert E. Stinson Filip R. Vihh Robert O. Boun Devid L. OSNOVY MYSTETSTVA: TEORIYA I PRAKTYKA, 1998, — S. 104-106.
4. Bern Eryk. Ihry, v yaki hrayut? lyudy. — Lytur, 2001. — 576 s.
5. Bodryyyar ZH. Systema veshchey. M.: Rudomno, 2001. — S. 177-212.
6. Hadamerkh. KH. Aktual?nost? prekrasnoho. — M.: Yskusstvo, 1991. – S. 288.
7. Halyshych R.YA., Lsenko O. YU., Yurchenko I.A., Frankiv R. B. ekolohichnyy dyzayn. Metodychni vkazivky do praktychnykh zanyat?. Vydavnytstvo Natsional?noho universytetu «L?vivs?ka politekhnika», 2008. - 61 s.
8. Henysaret•skyy. O. I. Prektnaya kul?tura y kontseptualyzm // Sotsyal?no-kul?turnye problemy obraza zhyzny y predmetnoy sredy. – M.: VNYYTE, Vyp. 52, 1987. – 114 s.
9. Hofman Y. Analyz freymov: esse ob orhanyzatsyy povsednevnoho opyta. — M.: Instytut sotsiolohiyi RAN, 2003. — 752 s.
10. Ihry i lyudy. Stat?y y esse po sotsiolohiyi kul?tury / Rozhe Kayua; Sost., per. s fr. i vstup. st. S. N. Zenkina. — M.: OHY, 2007. — S. 43-49.
11. Kassyrer Ernst. Filosofiya symvolichnykh form. Tom 2. Myfolohycheskoe myshlenye. — M.; SPb.: Unyversytet•skaya knyha, 2001. — S 120.
12. Kozlovs?kyy P. Kul?tura postmoderna: Obshchestvenno-kul?turnye naslidky tekhn. rozvytku: Per. s nem. — M.: Respublika,1997. — S. 15-18.
13. Kotler. F. Osnovy marketynha. – M., 1992.
14. Lavrent?ev A. N. Ystoryya dyzayna. Ucheb. posobye dlya vuzov. — M.: HARDARYKY, 2007.
15. Lydvell U., Kholden K., Batler Dzh. Universal?ni pryntsypy dyzaynu / Per. Moroz. — SPb: Pyter, 2012. — S.132, 160.
16. Mentatov V. V. Obraz, znak, umovnist?. – M.: Vysshaya shkola, 1980.
17. Mitchell U. Dzh.T. Ykonolohyya. Obraz. Tekst. Ydeolohyya / Per. V. Drozd. — Yekaterynburh: Kabynetnyy uchenyy, 2017. —240 s.
18. Morris CH.U. Osnovanyya teoryy znakov // Semyotyka. Sbornyk perevodov. Pod red. YU. S. Stepanova. — M.: Raduha, 1982. — S. 37-89.
19. Panofskyy E. Smysl y tolkovanye yzobrazytel?noho yskusstva. Stat?y po ystoryy yskusstva. — Sankt-Peterburh, 1999. — S. 46-65.
20. Pobedyn V. A. Znaky v hrafichnomu dyzayni. – Khar?kov: Ranok Vesta, 2001.
21. Tolmacheva H.V. KONTSEPTUAL?NYY DYZAYN: OT YDEY K PRODUKTU // Mizhnarodnyy zhurnal prykladnykh i fundamental?nykh doslidzhen?. – 2015. – № 10-4. – S. 728-730;
22. Utevs?ka F. I. Nevmyrushchi znaky. – K.: Veselka , 1981.
23. Khan-Mahomedov S. O. Tvers?ki kontseptsiyi v strukturi predmetno-khudozhn?oho tvorchosti. // Tvorcheskye kontseptsyy y tvorcheskye shkoly v dyzayne / Trudy VNYYTE. Ser.: Tekhnycheskaya estetyka. M., 1981. – 113 s.
24. Eko U. Ot•sut•stvuyushchaya struktura. Vvedenye v semiolohiyu. — TOO TK «Petropolis», 1998. — 432 s.
Уніфікований додаток: Lviv Polytechnic National University ensures the realization of the right of persons with disabilities to obtain higher education. Inclusive educational services are provided by the Service of accessibility to learning opportunities "Without restrictions", the purpose of which is to provide permanent individual support for the educational process of students with disabilities and chronic diseases. An important tool for the implementation of the inclusive educational policy at the University is the Program for improving the qualifications of scientific and pedagogical workers and educational and support staff in the field of social inclusion and inclusive education. Contact at:
St. Karpinsky, 2/4, 1st floor, room 112
E-mail: nolimits@lpnu.ua
Websites: https://lpnu.ua/nolimits https://lpnu.ua/integration
Академічна доброчесність: The policy regarding the academic integrity of the participants of the educational process is formed on the basis of compliance with the principles of academic integrity, taking into account the norms "Regulations on academic integrity at the Lviv Polytechnic National University" (approved by the academic council of the university on June 20, 2017, protocol No. 35).
Conceptual of Design (курсовий проєкт)
Major: Environment Design
Code of subject: 6.022.03.E.070
Credits: 4.00
Department: Design and Architecture Fundamentals
Lecturer: Frankiv R., PhD, ass. prof.
Semester: 7 семестр
Mode of study: денна
Завдання: After studying the academic discipline, the student should be able to demonstrate the following learning outcomes: 1. understand and analyze the design of the task and its creative potential; 2. be able to conduct pre-project research, study typologically similar samples and give them a critical assessment; 3. be able to set innovative tasks in the field of design and propose ways to solve them; 4. operate with the concepts of novelty and surprise as applied qualities of the spatial environment; 5. demonstrate mastery of a variable approach in design, conduct self-analysis of completed proposals; 6. execute a set of design and presentation materials, be able to establish visual communication with the intended target audience; 7. to be able to interpret the content of one's idea in the context of current phenomena of environment design, to have a terminological apparatus. 8. to understand the main ideas of the development of mass culture and mass art, technical and technological property.
Learning outcomes: PRNV1.3 Orient in a variety of modern software and hardware tools, use knowledge and skills of working with professional computer support.
PRNV1.4. Apply a complex artistic and design approach to create a holistic image of the subject-spatial environment.
PRNV1.6. Create the design of the environment of subject-spatial complexes, buildings and structures of typical architectural forms in the landscape.
KOM1. Ability to communicate, including oral and written communication in Ukrainian and foreign languages (English, German, Italian, French, Spanish).
KOM2. The ability to use a variety of methods, including modern information technologies, for effective communication at the professional and social levels.
AiB1. Ability to adapt to new situations and make appropriate decisions.
AiB2. The ability to realize the need for lifelong learning in order to deepen the acquired new professional knowledge.
AiB3. The ability to take responsibility for the work performed, to make decisions independently, to achieve the set goals by complying with the requirements of professional ethics.
AiB4. The ability to popularize national and world cultural heritage, as well as to promote manifestations of patriotism, national self-awareness and ethno-cultural self-identification.
AiB5. The ability to form environmental consciousness and personal culture, to apply ecological principles in life and professional activity.
Required prior and related subjects: History of art, architecture and design, part 5
Design of subject-spatial environment
Stylistics in the interior
Theory and methodology in the design of the subject environment
Summary of the subject: The educational discipline "Conceptual Design" is a component of the educational and professional program "Environmental Design", a comprehensive professional training of students of the first (bachelor's) educational and professional level in the specialty "Design". The discipline requires the student to have a sufficiently high level of professional knowledge and the ability to apply it to solve complex creative tasks. Conceptual design expresses the essence of the main idea of communication or subject, which is the basis of artistic design, its formation and visualization. The object of study of the course is new concepts of the formation of iconic, figurative and symbolic structure of visual communication in mass culture and the basis of artistic design of subject complexes at the conceptual level . Ways of implementing innovative humanitarian and scientific-technical hypotheses in the field of visual communications, object and multimedia design are considered. The discipline is aimed at the practical implementation of the intellectual experience gained during training and understanding of the current situation of the design of the subject-spatial environment. A series of practical classes aims to provide students with the experience of creating an environment that has unique individual qualities, solving an existing problem, with the possibility of formulating the problem itself. The obtained results make it possible to record the creative level and potential developed by the student during the preliminary study.
Опис: Lectures are not provided.
Practical classes – 60 hours (full-time education), 20 hours. (correspondence form of study). The purpose of practical classes is the development of creative thinking and the crystallization of the student's creative personality. Acquisition of experimental design skills, a unique solution to the subject-spatial environment.
Assessment methods and criteria: Determining the level of knowledge and skills of students is carried out by the following methods of control: checking current classroom work and course project. The grade is a mandatory final form of control that allows you to assess the systematic assimilation of the educational material from "Conceptual Design (P)"
Критерії оцінювання результатів навчання: Preproject analysis, 10 points
Outline of social feedback 5 points
Demonstration of the idea 10 points
Planning structure and its context 10 points
Visualizations and perspectives 30 points
Explanation of materials and interpretation of constructions 5 points
Communicative support of the idea 10 points
Evaluation of novelty and originality 10 points
Assessment of visual and communicative efficiency 10 points
Total 100 points.
Порядок та критерії виставляння балів та оцінок: 100–88 points – (“excellent”) is awarded for a high level of knowledge (some inaccuracies are allowed) of the educational material of the component contained in the main and additional recommended literary sources, the ability to analyze the phenomena being studied in their interrelationship and development, clearly, succinctly, logically, consistently answer the questions, the ability to apply theoretical provisions when solving practical problems; 87–71 points – (“good”) is awarded for a generally correct understanding of the educational material of the component, including calculations, reasoned answers to the questions posed, which, however, contain certain (insignificant) shortcomings, for the ability to apply theoretical provisions when solving practical tasks; 70 – 50 points – (“satisfactory”) awarded for weak knowledge of the component’s educational material, inaccurate or poorly reasoned answers, with a violation of the sequence of presentation, for weak application of theoretical provisions when solving practical problems; 49-26 points - ("not certified" with the possibility of retaking the semester control) is awarded for ignorance of a significant part of the educational material of the component, significant errors in answering questions, inability to apply theoretical provisions when solving practical problems; 25-00 points - ("unsatisfactory" with mandatory re-study) is awarded for ignorance of a significant part of the educational material of the component, significant errors in answering questions, inability to navigate when solving practical problems, ignorance of the main fundamental provisions.
Recommended books: 1. Ekodyzayn. Oecologische productgestaltung. – Wein: IOEW. – 1993. – 96 s.
2. Hudman N. Movy mystetstva pidkhid do teoriyi symvoliv. — The Bobbs-Merrill Company, INC. Dochirnya kompaniya Howard W. Sams & Co., Inc. VYDAVTSI: INDIANAPOLIS, N?YU-YOBS, KANZAS-SITI. — 277 s.
3. Otto H. Otsvirk Robert E. Stinson Filip R. Vihh Robert O. Boun Devid L. OSNOVY MYSTETSTVA: TEORIYA I PRAKTYKA, 1998, — S. 104-106.
4. Bern Eryk. Ihry, v yaki hrayut? lyudy. — Lytur, 2001. — 576 s.
5. Bodryyyar ZH. Systema veshchey. M.: Rudomno, 2001. — S. 177-212.
6. Hadamerkh. KH. Aktual?nost? prekrasnoho. — M.: Yskusstvo, 1991. – S. 288.
7. Halyshych R.YA., Lsenko O. YU., Yurchenko I.A., Frankiv R. B. ekolohichnyy dyzayn. Metodychni vkazivky do praktychnykh zanyat?. Vydavnytstvo Natsional?noho universytetu «L?vivs?ka politekhnika», 2008. - 61 s.
8. Henysaret•skyy. O. I. Prektnaya kul?tura y kontseptualyzm // Sotsyal?no-kul?turnye problemy obraza zhyzny y predmetnoy sredy. – M.: VNYYTE, Vyp. 52, 1987. – 114 s.
9. Hofman Y. Analyz freymov: esse ob orhanyzatsyy povsednevnoho opyta. — M.: Instytut sotsiolohiyi RAN, 2003. — 752 s.
10. Ihry i lyudy. Stat?y y esse po sotsiolohiyi kul?tury / Rozhe Kayua; Sost., per. s fr. i vstup. st. S. N. Zenkina. — M.: OHY, 2007. — S. 43-49.
11. Kassyrer Ernst. Filosofiya symvolichnykh form. Tom 2. Myfolohycheskoe myshlenye. — M.; SPb.: Unyversytet•skaya knyha, 2001. — S 120.
12. Kozlovs?kyy P. Kul?tura postmoderna: Obshchestvenno-kul?turnye naslidky tekhn. rozvytku: Per. s nem. — M.: Respublika,1997. — S. 15-18.
13. Kotler. F. Osnovy marketynha. – M., 1992.
14. Lavrent?ev A. N. Ystoryya dyzayna. Ucheb. posobye dlya vuzov. — M.: HARDARYKY, 2007.
15. Lydvell U., Kholden K., Batler Dzh. Universal?ni pryntsypy dyzaynu / Per. Moroz. — SPb: Pyter, 2012. — S.132, 160.
16. Mentatov V. V. Obraz, znak, umovnist?. – M.: Vysshaya shkola, 1980.
17. Mitchell U. Dzh.T. Ykonolohyya. Obraz. Tekst. Ydeolohyya / Per. V. Drozd. — Yekaterynburh: Kabynetnyy uchenyy, 2017. —240 s.
18. Morris CH.U. Osnovanyya teoryy znakov // Semyotyka. Sbornyk perevodov. Pod red. YU. S. Stepanova. — M.: Raduha, 1982. — S. 37-89.
19. Panofskyy E. Smysl i tolkovanye yzobrazytelnoho iskusstva. Statii po istoryy iskusstva. — Sankt-Peterburh, 1999. — S. 46-65.
Уніфікований додаток: Lviv Polytechnic National University ensures the realization of the right of persons with disabilities to obtain higher education. Inclusive educational services are provided by the Service of accessibility to learning opportunities "Without restrictions", the purpose of which is to provide permanent individual support for the educational process of students with disabilities and chronic diseases. An important tool for the implementation of the inclusive educational policy at the University is the Program for improving the qualifications of scientific and pedagogical workers and educational and support staff in the field of social inclusion and inclusive education. Contact at:
St. Karpinsky, 2/4, 1st floor, room 112
E-mail: nolimits@lpnu.ua
Websites: https://lpnu.ua/nolimits https://lpnu.ua/integration
Академічна доброчесність: The policy regarding the academic integrity of the participants of the educational process is formed on the basis of compliance with the principles of academic integrity, taking into account the norms "Regulations on academic integrity at the Lviv Polytechnic National University" (approved by the academic council of the university on June 20, 2017, protocol No. 35).