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Marketing and Management in Design - Projection
Major: Environment Design
Code of subject: 6.022.03.O.041
Credits: 5.00
Department: Design and Architecture Fundamentals
Lecturer: PhD, Associate Professor Zahoretska Olena
Semester: 8 семестр
Mode of study: денна
Завдання: As a result of studying the academic discipline, the student must be able to demonstrate the following learning outcomes:
? knowledge of theoretical and methodical foundations of marketing and management;
? knowledge of the economic bases of determining efficiency when making project decisions;
? the ability to determine the cost of performing project works as part of investor estimate documentation, to form estimates and contractual prices for the performance of works;
? the ability to use in one's activity the tools of substantiation and management decision-making, the methodology of strategic planning of the activities of project organizations to determine the main goals and develop programs for their achievement in the conditions of a complex dynamic foreign economic environment;
? the ability to determine the impact of the macro- and microenvironment on the efficiency of the enterprise.;
? the ability to organize and coordinate processes to achieve the company's goals based on scientific management approaches, marketing concepts and the human factor;
Learning outcomes: As a result of studying the discipline, the student must be able to demonstrate the following learning outcomes:
knowledge of theoretical and methodological foundations of marketing and management;
knowledge of the economic basis for determining the effectiveness of project decisions;
ability to determine the cost of project work as part of the investor's budget documentation, to form estimates and contract prices for the work;
ability to use in their activities the tools of justification and management decisions, the methodology of strategic planning of project organizations to determine the main goals and develop programs to achieve them in a complex dynamic foreign economic environment;
ability to determine the impact of macro- and micro-environment on the efficiency of the enterprise .;
ability to organize and coordinate processes to achieve the goals of the enterprise based on scientific approaches to management, marketing concepts and the human factor;
Required prior and related subjects: Related disciplines:
Practice on the topic of bachelor's degree work,
Execution of bachelor's qualification work
Summary of the subject: The study of the discipline "Marketing and Management in Design Design" is aimed at developing students 'theoretical knowledge and practical skills necessary for independent creative solution of students' tasks of professional activity, development of design thinking in marketing and design management based on the interaction of analytical, production , advertising and management activities in design.
Опис: Topic 1. Relevance and methodological foundations of marketing.
Basic concepts and essence of marketing. Modern marketing in the design industry. Marketing trends in the field of design. Interdisciplinarity in design.
Topic 2. Design thinking as a set of methodological principles.
Methodological principles that characterize design thinking: effective working environment; interdisciplinary nature of project work, focusing on the needs of the consumer (customer); practical-oriented design; prototyping and testing of prototypes; holistic approach to product design.
Project and forms of analysis of project ideas.
Topic 3. Methods of marketing research. Design research and basic tools.
Goals - how to set goals and choose a strategy. Positioning.
Topic 4. Market segmentation and targeting. Classification of consumers by relation to the company. Classification of consumers from the point of view of consumer loyalty. Classification of consumers regarding the perception of novelties.
Topic 5. Marketing complex. Product - needs and requirements. Product life cycle. The price and value of the product, costs for the consumer. Availability of the location of the company. Promotion - communications, communications strategies, communications channels. (websites, social networks).
Pricing in design.
Topic 6. Creativity and marketing features in design and architecture: how to go beyond thinking and generate new ideas; presentation of projects: how to sell yourself and your product.
Digitalization, PR.
Topic 7. Processes and systematization. Overview of tools. Team. Services. Quality of services. Presentations and sales. Methods of forecasting and market development
Topic 8. Basic principles of management - essence, goals, tasks, categories. Existing schools of scientific management. Contribution of Ukrainian scientists to management theory. Main types and types of management. Basic laws and regularities of management. Research methods in management
Topic 9. Functions of management. The essence of the planning process. Functions of planning and methods of developing plans. General characteristics of the organization. Internal and external environment of the organization, life cycle of the organization. Functions of the organization of activity, in particular the content of the organizational function in management. Delegation, responsibility and authority. Basic structures of activity management. Mechanism of action of motivations. Content theories of motivation. Essence, task, role of control in the organization, types of control. The main features of effective control.
Topic 10. Management, leadership and management. Leadership and management. Power and responsibility. Forms of power and influence. Typology of leadership styles. The essence, classification and process of making management decisions. Optimization of management decisions.
The role of a manager in a modern organization. Entrepreneur-manager-specialist.
Topic 11. Conflict management. Concept of organizational conflict and its structure. Types of organizational conflicts. A model of the conflict process and its functional consequences. Functions of conflicts and forms of their overcoming. Conflict management.
Topic 12. Modern type of organization: formation conditions. Factors of modern society that influence the formation of organizations of a new type: globalism; growing competition; permanent search for differentiation; innovativeness requirements for firms; focus on leadership and management; knowledge is power and strength; changing technologies; changing values.
Topic 13. Basics of business planning. A typical structure of a business plan. Stages of work on a business plan. Budget as a financial planning tool
Assessment methods and criteria: Current control involves:
1) assessment of knowledge during practical classes:
evaluation of practical work;
assessment of the protection of practical work;
2) evaluation of performance and protection of settlement work;
3) control testing in the ANS.
Критерії оцінювання результатів навчання: Current control involves:
1) assessment of knowledge during practical classes:
evaluation of the performance of practical work;
assessment of the defence of practical work;
2) evaluation of performance and protection of calculation work;
3) control testing in the Virtual Learning Environment
Порядок та критерії виставляння балів та оцінок: 100–88 points – (“excellent”) is awarded for a high level of knowledge (some inaccuracies are allowed) of the educational material of the component contained in the main and additional recommended literary sources, the ability to analyze the phenomena being studied in their interrelationship and development, clearly, succinctly, logically, consistently answer the questions, the ability to apply theoretical provisions when solving practical problems; 87–71 points – (“good”) is awarded for a generally correct understanding of the educational material of the component, including calculations, reasoned answers to the questions posed, which, however, contain certain (insignificant) shortcomings, for the ability to apply theoretical provisions when solving practical tasks; 70 – 50 points – (“satisfactory”) awarded for weak knowledge of the component’s educational material, inaccurate or poorly reasoned answers, with a violation of the sequence of presentation, for weak application of theoretical provisions when solving practical problems; 49-26 points - ("not certified" with the possibility of retaking the semester control) is awarded for ignorance of a significant part of the educational material of the component, significant errors in answering questions, inability to apply theoretical provisions when solving practical problems; 25-00 points - ("unsatisfactory" with mandatory re-study) is awarded for ignorance of a significant part of the educational material of the component, significant errors in answering questions, inability to navigate when solving practical problems, ignorance of the main fundamental provisions.
Recommended books: 1. Економіка підприємства: навч.пос. / В.В.Козик, О.Ю.Ємельянов, О.Я. Загорецька [та ін.]. – Львів: Вид-во «Простір-М», 2017. – 406 с.
2. Менеджмент: графічна і таблична візуалізація: навч. посіб. / О.Є. Кузьмін, О.Г. Мельник, І.С. Процик, С.Б. Романишин, Р.З. Дарміць. – 5-те вид., випр. та допов. – Львів: Видавництво Львівської політехніки, 2020. – 208с.
3. Петруня Ю. Є., Петруня В. Ю. Менеджмент. Практикум : навч. посібник. Дніпро : Університет митної справи та фінансів, 2019. 104 с.
4. С-31 Сенишин О. С., Кривешко О. В. Маркетинг : навч. посібник. Львів : Львівський національний університет імені Івана Франка, 2020. 347 с.
5. Крикавський Є. В., Третьякова Л. І., Косар Н. С. Стратегічний маркетинг: навч. посібник. Львів: Видавництво Львівської політехніки, 2012. 256 с.
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