Potential and Business Development

Major: Business Economics
Code of subject: 6.051.03.E.090
Credits: 5.00
Department: Business Economics and Investment
Lecturer: Musiiovska Oksana Bogdanivna, Ph.D., Associate Professor
Semester: 8 семестр
Mode of study: денна
Learning outcomes: - to know the approaches to formation and evaluation potential the business to ensure its successful development by changes and increasing potential, - to know the methods of strengthening competitive position as a result of the use the innovative management decisions, cooperation with partners, taking into account the customer requirements and market conditions; - be able to assess the potential of the company and its individual components, build potential, that is capable to ensure its successful and sustainable development; - understanding the opportunities and main areas of forming potential of the business for its development in accordance with the mission and goals of its activity.
Required prior and related subjects: Prerequisites: Project Analysis Business planning and business model’s formation Business innovation Co-requisites: Project Management Budgeting in business structures
Summary of the subject: Characteristics of the potential of the business. Building of potential of the business. Evaluation of competitive capacity of business. Management system and solution evaluation and potential development of the business. Assessment of intellectual capacity and expectancy components of the business. Evaluation of potential intangible assets. Evaluation of potential labor and current assets. Evaluation of business value. Measuring performance of potential interaction of business. Estimating an efficiency for interaction of components the potential of the business. Comprehensive assessment of potential of the business and its use.
Assessment methods and criteria: Writing reports of practical works, oral examination, individual independent work (30%) Final control (control measure: exam), written-oral form (70%)
Recommended books: 1. Dovbenko VI, Melnik VM Potential and development of the enterprise: textbook. way. 2nd ed., Corrected. and add. Lviv: Lviv Polytechnic Publishing House, 2011. 232 p. 2. Potential and business development: textbook. way. / Ed. OM Polinkevich, LV Shostak. - Lutsk: Vezha-Druk, 2019. –592 p. 3. Potential and development of the enterprise: textbook. way. / Sabadireva AL, Babiy OM, Kuklinova TV, Salavelis DE Odessa: ONEU, rotaprint, 2013. 343 p.4. The potential of the enterprise: formation and use. 2nd view. rework and add. : textbook. / Kasyanova NV, Solokha DV, Moreva VV, Belyakova OV, Balakay OBK: Center for Educational Literature, 2013. 248 p. 5. Gritsulenko SI Potential and development of the enterprise: textbook. way. [for students. e.g. prepared. 6.030504 "Economics of the enterprise" den. and correspondence. forms of teaching]. Odessa: ONAZ them. O.S. Popova, 2014. 99 p.