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Business Model of an Enterprise Formation
Major: Economics
Code of subject: 6.051.01.E.86
Credits: 5.00
Department: Business Economics and Investment
Lecturer: Candidate of Economic Sciences (Ph. D.), assistant Myroshchenko NataliiaYriivna
Semester: 7 семестр
Mode of study: денна
Learning outcomes: Acquisition of theoretical foundations and principles of forming the business model of enterprises, consideration the basic functions of business modeling; researching the domestic and foreign business modeling experience; ability to apply practically methods of assessing business models of enterprises; studying the mechanisms of realization the business model at enterprises
Required prior and related subjects: Business Economics
Enterprise strategy
Enterprise potential and development
Summary of the subject: Theoretical principles of the forming the business models of enterprises
Classification of enterprises business models
The technology of forming the enterprise business model
The main business processes of the enterprise
Development and mechanism of realization the enterprise business model
Key competencies in the system of enterprise business processes
Impact of consumer interests and strategic resources on the forming the enterprise business model
Life cycle management of the enterprise business model
The essence of the enterprise business potential
Assessment of the the enterprise business model
Diagnostics of the environment in the process of forming a the enterprise business model
Innovative enterprise business models
Business models of e-commerce
Forming and development of business models of domestic companies
Assessment methods and criteria: Diagnostics of knowledge in the process of current and semester control.
Current control (50 points):
- assessment of students' knowledge on the results of ongoing work;
- assessment of student knowledge based on the results of individual control work;
Semester control (50 ball)
- assessment of students' knowledge based on the score (written and oral component)
Recommended books: 1. AlexanderOsterwalder. A BetterWaytoThinkAboutYourBusinessModel //иHarvardBusinessReview (6 May 2013)
2. АлександрОстервальдер, ИвПинье. Построениебизнес-моделей: Настольная книга стратега и новатора / Ю. Н. Караулов, В. В. Леденева. — М.: АльпинаПаблишер, 2012. — 288 с.
3. RozeiaMustafa, H. Werthner. BusinessModelsandBusinessStrategy – PhenomenonofExplicitnessInternationalJournalof // GlobalBusiness&Competitiveness
4. Mutaz M. Al-Debei, RamziEl-Haddadeh, DavidAvison. DefiningtheBusinessModelintheNewWorldofDigitalBusiness// BrunelUniversityLondon
5. AndreaOvans. WhatIs a BusinessModel? // HarvardBusinessReview
6. Marc W. Johnson. SeizingtheWhiteSpace: BusinessModelInnovationforGrowthandRenewal. — HarvardBusinessPress, 2010. — 208 с.