Public Marketing and Marketing of Areas

Major: Public management and administration
Code of subject: 6.281.00.O.016
Credits: 4.00
Department: Administrative and Financial Management
Lecturer: senior lecturer Oleh Duma
Semester: 3 семестр
Mode of study: денна
Мета вивчення дисципліни: The purpose of the course "Public Marketing and Marketing of Territories" is to provide students with the latest skills and knowledge in the implementation of marketing activities in relation to municipal and territorial communities, students to acquire skills in managing the marketing of territorial units, taking into account the trends in the development of industries within these territorial units
Завдання: The study of the academic discipline involves the formation of competences in the development of the marketing program of the community, city, administrative-territorial unit
Learning outcomes: As a result of studying of the module the student has to: - Must know: methods of the organization of communication interaction and permission of conflict situations in the course of formation and realization of administrative services, by means of modern information, communication and innovative technologies; - To be able: to identify, classify and describe marketing tendencies of development of popularity of territorial unit for interested persons; - To be able: to combine the theory and practice, and also to make decisions and to develop the business strategy of the public organization; - To be able: to show ability of use of various methods, including modern information technologies, for effectively communication at the professional and social levels.
Required prior and related subjects: Analysis of state policy Economic analysis of state policy
Summary of the subject: Concept of marketing of territories as basis of management of development of territories. Features of a complex of marketing in marketing of territories. Commodity policy in marketing of territories. Competitiveness of territories. Price policy in marketing of territories. Distribution methods in marketing of territories. Marketing communications in marketing of territories. Public marketing and relations with the public
Опис: The concept of territory marketing as the basis of territory development management Features of the marketing complex in the marketing of territories Commodity policy in the marketing of territories Competitiveness of territories Price policy in the marketing of territories Distribution methods in the marketing of territories Marketing communications in the marketing of territories Public marketing and public relations
Assessment methods and criteria: current control (40%); total control (examination): written and oral form (60%)
Критерії оцінювання результатів навчання: Student research paper (20%) Practical classes (20%) Exam (60%)
Порядок та критерії виставляння балів та оцінок: 100-88 points - certified with an “excellent” grade - High level: the student demonstrates an in-depth mastery of the conceptual and categorical apparatus of the discipline, systematic knowledge, skills and abilities of their practical application. The mastered knowledge, skills and abilities provide the ability to independently formulate goals and organize learning activities, search and find solutions in non-standard, atypical educational and professional situations. The applicant demonstrates the ability to make generalizations based on critical analysis of factual material, ideas, theories and concepts, to formulate conclusions based on them. His/her activity is based on interest and motivation for self-development, continuous professional development, independent research activities, implemented with the support and guidance of the teacher. 87-71 points - certified with a grade of “good” - Sufficient level: involves mastery of the conceptual and categorical apparatus of the discipline at an advanced level, conscious use of knowledge, skills and abilities to reveal the essence of the issue. Possession of a partially structured set of knowledge provides the ability to apply it in familiar educational and professional situations. Aware of the specifics of tasks and learning situations, the student demonstrates the ability to search for and choose their solution according to the given sample, to argue for the use of a particular method of solving the problem. Their activities are based on interest and motivation for self-development and continuous professional development. 70-50 points - certified with a grade of “satisfactory” - Satisfactory level: outlines the mastery of the conceptual and categorical apparatus of the discipline at the average level, partial awareness of educational and professional tasks, problems and situations, knowledge of ways to solve typical problems and tasks. The applicant demonstrates an average level of skills and abilities to apply knowledge in practice, and solving problems requires assistance, support from a model. The basis of learning activities is situational and heuristic, dominated by motives of duty, unconscious use of opportunities for self-development. 49-00 points - certified with a grade of “unsatisfactory” - Unsatisfactory level: indicates an elementary mastery of the conceptual and categorical apparatus of the discipline, a general understanding of the content of the educational material, partial use of knowledge, skills and abilities. The basis of learning activities is situational and pragmatic interest.
Recommended books: Карий О.І. Місцеві ініціативи та залучення громадськості до здійснення місцевого самоврядування. Навчальний посібник для посадових осіб місцевого самоврядування /Карий О.І., Панас Я.В./ Асоціація міст України – К.: ТОВ «ПІДПРИЄМСТВО «ВІ ЕН ЕЙ», 2015. – 176 с. 2). Duczkowska-Piasecka M. Marketing terytorialny. Jak podejsc do rozwoju z korzyscia dla wszystkich. - Warszawa: Difin, 2013. - 241s. 3). Pogorzelski J. Praktyczny marketing miast i regionow / Pogorzelski J. - Warszawa: Oficyna a Wolters Kluwer bisiness, 2012. - 238s

Public Marketing and Marketing of Areas (курсовий проєкт)

Major: Public management and administration
Code of subject: 6.281.00.O.018
Credits: 3.00
Department: Administrative and Financial Management
Lecturer: Senior lecturer Duma O.I.
Semester: 3 семестр
Mode of study: денна
Мета вивчення дисципліни: The purpose of studying the academic discipline is to master the skills and tools for the formation and implementation of marketing of territorial communities, cities, or state/local authorities.
Завдання: Tasks of the academic discipline: -provide the student with theoretical knowledge on the development and implementation of territory marketing - to develop skills in using marketing tools - to form the competences of management of marketing activity of communities or organizations
Learning outcomes: As a result of studying of the module the student has to: - Must know: methods of the organization of communication interaction and permission of conflict situations in the course of formation and realization of administrative services, by means of modern information, communication and innovative technologies; - To be able: to identify, classify and describe marketing tendencies of development of popularity of territorial unit for interested persons; - To be able: to combine the theory and practice, and also to make decisions and to develop the business strategy of the public organization; - To be able: to show ability of use of various methods, including modern information technologies, for effectively communication at the professional and social levels.
Required prior and related subjects: Analysis of state policy Economic analysis of state policy
Summary of the subject: Concept of marketing of territories as basis of management of development of territories. Features of a complex of marketing in marketing of territories. Commodity policy in marketing of territories. Competitiveness of territories. Price policy in marketing of territories. Distribution methods in marketing of territories. Marketing communications in marketing of territories. Public marketing and relations with the public
Опис: The concept of territory marketing as the basis of territory development management. Features of the marketing complex in the marketing of territories. Commodity policy in the marketing of territories. Competitiveness of territories. Price policy in the marketing of territories. Distribution methods in the marketing of territories. Marketing communications in the marketing of territories. Public marketing and public relations.
Assessment methods and criteria: current control (50%); total control (examination): written and oral form (50%)
Критерії оцінювання результатів навчання: Course project presentation (100%)
Порядок та критерії виставляння балів та оцінок: 100-88 points - certified with an “excellent” grade - High level: the student demonstrates an in-depth mastery of the conceptual and categorical apparatus of the discipline, systematic knowledge, skills and abilities of their practical application. The mastered knowledge, skills and abilities provide the ability to independently formulate goals and organize learning activities, search and find solutions in non-standard, atypical educational and professional situations. The applicant demonstrates the ability to make generalizations based on critical analysis of factual material, ideas, theories and concepts, to formulate conclusions based on them. His/her activity is based on interest and motivation for self-development, continuous professional development, independent research activities, implemented with the support and guidance of the teacher. 87-71 points - certified with a grade of “good” - Sufficient level: involves mastery of the conceptual and categorical apparatus of the discipline at an advanced level, conscious use of knowledge, skills and abilities to reveal the essence of the issue. Possession of a partially structured set of knowledge provides the ability to apply it in familiar educational and professional situations. Aware of the specifics of tasks and learning situations, the student demonstrates the ability to search for and choose their solution according to the given sample, to argue for the use of a particular method of solving the problem. Their activities are based on interest and motivation for self-development and continuous professional development. 70-50 points - certified with a grade of “satisfactory” - Satisfactory level: outlines the mastery of the conceptual and categorical apparatus of the discipline at the average level, partial awareness of educational and professional tasks, problems and situations, knowledge of ways to solve typical problems and tasks. The applicant demonstrates an average level of skills and abilities to apply knowledge in practice, and solving problems requires assistance, support from a model. The basis of learning activities is situational and heuristic, dominated by motives of duty, unconscious use of opportunities for self-development. 49-00 points - certified with a grade of “unsatisfactory” - Unsatisfactory level: indicates an elementary mastery of the conceptual and categorical apparatus of the discipline, a general understanding of the content of the educational material, partial use of knowledge, skills and abilities. The basis of learning activities is situational and pragmatic interest.
Recommended books: Карий О.І. Місцеві ініціативи та залучення громадськості до здійснення місцевого самоврядування. Навчальний посібник для посадових осіб місцевого самоврядування /Карий О.І., Панас Я.В./ Асоціація міст України – К.: ТОВ «ПІДПРИЄМСТВО «ВІ ЕН ЕЙ», 2015. – 176 с. 2). Duczkowska-Piasecka M. Marketing terytorialny. Jak podejsc do rozwoju z korzyscia dla wszystkich. - Warszawa: Difin, 2013. - 241s. 3). Pogorzelski J. Praktyczny marketing miast i regionow / Pogorzelski J. - Warszawa: Oficyna a Wolters Kluwer bisiness, 2012. - 238s