Marketing
6.075.00.00 Marketing
Qualification awarded: Bachelor in Marketing
Entry year: 2021
Mode of study: full
Program duration: 4 years
Institute: Institute of Economics and Management
Number of credits: 240 credits ECTS on the basis of the complete secondary education
Level of qualification according to the National Qualification Framework and the European Qualifications Framework: NQF Level 6 (First cycle of QF-EHEA / EQF Level 6)
Field(s) of study: Management and Administration
Specific admission requirements: None
Specific arrangements for recognition of prior learning: Provided that the previous level was obtained in another country, nostrification, which is carried out by Lviv Polytechnic, is required.
Qualification requirements and regulations, including graduation requirements: Full implementation of the educational program, passing the qualifying exam, defense of Bachelor's qualification work.
Characteristics of the educational program: The educational-professional program is based on the well-known principles and results of modern marketing research and focuses on further professional and scientific careers related to marketing activities. The program has five practical lines: marketing, service marketing, trade marketing, Internet marketing, marketing logistics.
Keywords: marketing, marketing activities, marketing research, marketing complex, product policy, pricing policy, communications policy, marketing logistics, Internet marketing.
Gained competence: - To act socially responsibly and socially consciously on the basis of ethical principles of marketing, respect for cultural diversity and values ??of civil society with respect for individual rights and freedoms.
- Demonstrate skills of written and oral professional communication in state and foreign languages, as well as the proper use of professional terminology.
- Demonstrate responsibility in relation to moral, cultural, scientific values ??and achievements of society in professional marketing activities.
- Ability to demonstrate knowledge and understanding of the functioning of the marketing system in the enterprise.
- Explain the information, ideas, problems and alternatives for management decisions to specialists and non-specialists in the field of marketing, representatives of various structural units of the market entity
- Ability to demonstrate knowledge and understanding in the field of establishing and maintaining business partnerships with market participants.
- Ability to demonstrate knowledge of the main components in the development of marketing product, pricing, sales and communication policy of the enterprise, taking into account the maximum satisfaction of consumer needs and existing risks.
- Demonstrate skills of independent work, flexible thinking, openness to new knowledge, be critical and self-critical.
- Ability to demonstrate knowledge of the characteristics of different types of goods and services, market types and their impact on the marketing activities of the organization.
- Ability to demonstrate knowledge in the field of Internet marketing.
- Assess the risks of marketing activities, establish the level of uncertainty of the marketing environment in making management decisions.
- Identify and analyze the key characteristics of marketing systems at different levels, as well as the behavior of their subjects.
- Demonstrate the ability to apply an interdisciplinary approach and perform marketing functions of a market entity.
- Perform functional responsibilities in the group, offer sound marketing solutions.
- Use digital information and communication technologies, as well as software products necessary for the proper conduct of marketing activities and the practical application of marketing tools.
- Analyze and forecast market phenomena and processes based on the application of fundamental principles, theoretical knowledge and applied skills of marketing activities.
- To determine the functional areas of marketing activities of the market entity and their relationships in the management system, to calculate the relevant indicators that characterize the effectiveness of such activities.
- To be responsible for the results of their activities, to show the skills of entrepreneurial and managerial initiative.
- Apply innovative approaches to marketing activities of the market entity, flexibly adapt to changes in the marketing environment.
- Apply the acquired theoretical knowledge to solve practical problems in the field of marketing.
- Collect and analyze the necessary information, calculate economic and marketing indicators, justify management decisions based on the use of the necessary analytical and methodological tools.
- Reporting to specialists and non-specialists information, ideas, problems, solutions and personal experience in the field of professional activity.
- Ability to effectively form a communication strategy.
Academic mobility: None, but mobility is encouraged and recognized according to ECTS procedures.
Work placement(s): Practice on the topic of Bachelor's qualification work.
Programme director: Professor Mnykh Olha
Occupational profiles of graduates: Work on a specialty and qualification in the field of economics. Jobs in the public, private and social sectors of the economy. Positions according to DK 003: 2010: agents for trade in property; sales organizers; technical and sales representatives; brokers (intermediaries) for the purchase and sale of goods; commercial service agents and trading brokers; advertising agents, traders (business and advertising services), advertising representatives; assistant managers; sellers in shops, tasters (advertising), demonstrators of goods (advertising), demonstrators-consultants for the sale of information and communication equipment, sellers of non-food and food products sales consultants; sellers trading from trays and at markets.
Access to further studies: Obtaining the second (master's) level
Other program features: None