PR in Marketing (курсовий проєкт)

Major: Marketing
Code of subject: 6.075.02.E.098
Credits: 3.00
Department: Marketing and Logistics
Lecturer: Ph.D. Balyk U.O.
Semester: 7 семестр
Mode of study: денна
Learning outcomes: - Ability to be critical and self-critical to understand the factors that have a positive or negative impact on communication, and the ability to identify and take into account these factors in specific communication situations. - Ability to effectively use in practice various theories in the field of education and administration. - Knowledge and understanding of the subject area and understanding of the profession. - Skills in the use of information and communication technologies, implementation of computer programs and use of existing ones. - Ability to motivate people and move towards common goals
Required prior and related subjects: prerequisites: marketing policy communications; co-requisites: the art of negotiation.
Summary of the subject: The organization of public relations in business. The organization of public relations at the company. Market research organization in the public relations business. Means of public relations in business. PR-campaign management business. Simulation of communicative impact of public relations on the economic behavior of market actors. Image-Making Science in Business PR. The organization of public relations in conflict and crisis situations.
Assessment methods and criteria: Current control (100): performance and protection of laboratory works (60%); execution and protection of individual control work (20%); control testing (20%).
Recommended books: 1. Бодуан Ж. П. Управление имиджем компании. Паблик рилейшнз: предмет и мастерство: Пер. с фр. – М.: Консалтинговая группа „ИМИДЖ-контакт”: ИНФРА-М, 2011. 2. Королько В.Г. Паблик рілейшнз. Наукові основи, методика, практика: Підручник, 2-е вид.доп. – К.: Вид.дім „Скарби”, 2011. – 400 с. 3. Котлер Ф., Армстронг Г., Сондерс Д., Вонг В. Основы маркетинга / Пер. с англ - 2-е европ.изд. - К.; М.; СПб.: Издат. дом. «Вильямс», 2008. -1056с. 4. Котлер Ф. Маркетинг менеджмент/ Пер. с англ. Под ред. Л.А. Волковой, Ю.Н. Каптуревского. — Спб.: Питер, 2011. — 752 с. 5. Моисеев В.А. Паблик рилейшнз — средство социальной коммуникации. Теория и практика. — К., 2012. 6. Lesly’s handbook of public relations and communications / edited by Philip Lesly, 2007. – 826 р.

PR in Marketing

Major: Marketing
Code of subject: 6.075.02.E.095
Credits: 4.00
Department: Marketing and Logistics
Lecturer: U. O. Balyk, PhD.
Semester: 7 семестр
Mode of study: денна
Learning outcomes: - Ability to be critical and self-critical to understand the factors that have a positive or negative impact on communication, and the ability to identify and take into account these factors in specific communication situations. - Ability to effectively use in practice various theories in the field of education and administration. - Knowledge and understanding of the subject area and understanding of the profession. - Skills in the use of information and communication technologies, implementation of computer programs and use of existing ones. - Ability to motivate people and move towards common goals
Required prior and related subjects: prerequisites: marketing policy communications; co-requisites: the art of negotiation.
Summary of the subject: The organization of public relations in business. The organization of public relations at the company. Market research organization in the public relations business. Means of public relations in business. PR-campaign management business. Simulation of communicative impact of public relations on the economic behavior of market actors. Image-Making Science in Business PR. The organization of public relations in conflict and crisis situations.
Assessment methods and criteria: Current control (100): performance and protection of laboratory works (60%); execution and protection of individual control work (20%); control testing (20%).
Recommended books: 1. Бодуан Ж. П. Управление имиджем компании. Паблик рилейшнз: предмет и мастерство: Пер. с фр. – М.: Консалтинговая группа „ИМИДЖ-контакт”: ИНФРА-М, 2011. 2. Королько В.Г. Паблик рілейшнз. Наукові основи, методика, практика: Підручник, 2-е вид.доп. – К.: Вид.дім „Скарби”, 2011. – 400 с. 3. Котлер Ф., Армстронг Г., Сондерс Д., Вонг В. Основы маркетинга / Пер. с англ - 2-е европ.изд. - К.; М.; СПб.: Издат. дом. «Вильямс», 2008. -1056с. 4. Котлер Ф. Маркетинг менеджмент/ Пер. с англ. Под ред. Л.А. Волковой, Ю.Н. Каптуревского. — Спб.: Питер, 2011. — 752 с. 5. Моисеев В.А. Паблик рилейшнз — средство социальной коммуникации. Теория и практика. — К., 2012. 6. Lesly’s handbook of public relations and communications / edited by Philip Lesly, 2007. – 826 р.