Marketing Price Policy

Major: Marketing
Code of subject: 6.075.00.O.064
Credits: 5.00
Department: Marketing and Logistics
Lecturer: PhD, Assoc. Prof. Kosar Nataliya
Semester: 5 семестр
Mode of study: денна
Learning outcomes: Demonstrate knowledge and understanding of the theoretical foundations and principles of marketing activities. Apply the acquired theoretical knowledge to solve practical problems in the field of marketing. Identify the functional areas of marketing activities of the market entity and their relationships in the management system, calculate the relevant indicators that characterize the effectiveness of such activities. Use digital information and communication technologies, as well as software products necessary for the proper conduct of marketing activities and the practical application of marketing tools. Perform functional responsibilities in the group, offer sound marketing solutions. Demonstrate skills of written and oral professional communication in state and foreign languages, as well as proper use of professional terminology. Ability to demonstrate knowledge of the main components in the development of marketing product, pricing, sales and communication policies of the enterprise, taking into account the maximum satisfaction of consumer needs and existing risks. Collect and analyze the necessary information, calculate economic and marketing indicators, assess the risks of management decisions in order to improve the management of the sales process. Communicating information, ideas, problems, solutions and personal experience in the field of professional activity to specialists and non-specialists. Responsibility for the professional development of individuals and / or groups of individuals Ability to further study with a high level of autonomy.
Required prior and related subjects: Prerequisites: Marketing Industrial marketing Finance, money and credit Co-requisites: Consumer behavior International marketing
Summary of the subject: Introduction to pricing. Pricing policies. Price as a tool for marketing policy. The system of prices and their classification. Factors marketing pricing. Methodological approaches to pricing in the marketing system. Market pricing strategies. Adjustments price (pricing tactics). The questions of market conditions. Pricing in international marketing. The impact of inflation on the pricing. Evaluation of errors and risk pricing. State regulation of pricing in Ukraine. Brand pricing.
Assessment methods and criteria: - written reports on laboratory work, oral examination, solving problems (30%); - final control (70% control measure, exam), written-oral form (70%).
Recommended books: 1. Дугіна С.І. Маркетингова цінова політика: навч. посіб. / С.І. Дугіна. – К. : КНЕУ, 2005. – 393 с. 2. Корінєв В.Л., Корецький М.Х., Дацій О.І. Маркетингова цінова політика: навч. посібник. — К.: Центр навчальної і практичної літератури, 2019. - 200 с. 3. Котлер Ф. Основи маркетингу / Ф. Котлер, Г. Армстронг. – К.: Диалектика, 2020. – 880 с. 4. Окландер М.А. Маркетингова цінова політика: навч. посіб / М.А. Окландер, О.П. Чукурна. – К.: Центр учбової літератури, 2020. - 284 с.