Ukrainian Language for Professional Purposes

Major: Marketing
Code of subject: 6.075.00.O.007
Credits: 3.00
Department: Ukrainian Language
Lecturer: Tehlivets J.V.
Semester: 1 семестр
Mode of study: денна
Learning outcomes: The study of the discipline provides the formation of students with the necessary competencies: - integral: INT. Ability to solve complex specialized problems and practical problems in the field of marketing or in the learning process, which corresponds to the relevant theories and methods and characteristics of the complexity and uncertainty of the conditions. - general: • ZK1. Ability to exercise one's rights and responsibilities as a member of society, to realize the value of civil (free democratic) society and the needs of its sustainable development, the rule of law, human and civil rights in Ukraine; • ZK2. The ability to preserve and increase the moral, cultural, scientific values and achievements of society based on understanding the history and patterns of development of the subject area, its place in the general system of knowledge about nature and life and in the development of society, technology and technology. active recreation and healthy living; • ZK3. Ability to abstract thinking, analysis and synthesis; • ZK4. Ability to learn and master modern knowledge; • ZK 5. Definiteness and ease in relation to the set tasks and obligatory methods; • ZK 7. Given the knowledge in practical situations. - professional: • FCPS 3.4. Ability to organize quality customer service in the field of trade, use the CRM system as a tool for building long-term relationships with the buyer. Program learning outcomes • PRN 3. Apply the acquired theoretical knowledge to solve practical problems in the field of marketing. • PRN 14. Perform functional responsibilities in the group, offer sound marketing solutions. • PRN 15. Act socially responsibly and socially consciously on the basis of ethical principles of marketing, respect for cultural diversity and values of civil society with respect for individual rights and freedoms. • PRNS 3.3. Ability to organize an effective process of interaction with contractors in accordance with the international experience of the quality management system. • COM 1. Bringing to the activities of specialists and non-specialists information, ideas, problems, solutions and personal experience in the field of professional. • AI 2. Responsibility for professional development of individuals and / or groups of individuals. • AiV 3. Ability to further study with a high level of autonomy.
Required prior and related subjects: Co-requisites: History of statehood and culture of Ukraine
Summary of the subject: The discipline involves the study of stylistic and practical aspects of modern Ukrainian literary language. Students learn to implement the requirements of the Constitution of Ukraine and other legislative acts on the statehood of the Ukrainian language and its use in professional communication; acquire skills of normative written and oral communication in the state language, master the basic principles of speech culture, norms of the Ukrainian literary language; learn to logically and competently express opinions in the process of professional communication.
Assessment methods and criteria: Exam, Participation – 40 points, Graded work – 60 points
Recommended books: 1) Voznyuk H. L., Bulyk-Verkhola S. Z., Vasylyshyn I. P., Hnatyuk M. V., Mentyns"ka I. B., Shmilyk I. D. Ukrayins"ka mova (za profesijnym spryamuvannyam). Za novoju prohramoju: navch. posibnyk-praktykum. L"viv: Vy-vo L"vivs"koyi politexniky, 2020. 324 s. 2) Mykytyuk O. Kul"tura movlennya: osoblyvosti, zavdannya, cikavynky: navch. posibnyk. 2-e vyd., dopovn. i vyprav. L"viv: Vyd-vo L"vivs"koyi politexniky, 2017. 236 s. 3) Serednyc"ka A., Kun"ch Z. Ukrayins"ka mova za profesijnym spryamuvannyam: Navch. posib. / Za red. kand. filol. nauk H. Voznyuka. K.: Znannnya, 2010. 211 s. 4) Farion I. Movna norma: poshuk istyny: navch. posibnyk. Ivano-Frankivs"k: Misto NV, 2017. 255 s.