Controlling of Marketing

Major: Marketing
Code of subject: 6.075.01.E.081
Credits: 5.00
Department: Marketing and Logistics
Lecturer: sn. lecturer Kobylyukh O.Y.
Semester: 7 семестр
Mode of study: денна
Learning outcomes: 1. Demonstrate knowledge and understanding of the theoretical foundations and principles of marketing activities. 2. Apply the acquired theoretical knowledge to solve practical problems in the field of marketing. 3. Use digital information and communication technologies, as well as software products necessary for the proper conduct of marketing activities and the practical application of marketing tools. 4. Perform functional responsibilities in the group, offer sound marketing solutions 5. Collect and analyze the necessary information, calculate economic and marketing indicators, assess the risks of management decisions in order to improve the management of the sales process.
Required prior and related subjects: - prerequisites: marketing services; - co-requisites: customer service.
Summary of the subject: Controlling and marketing controlling: essence, functions, kinds and basic tasks. Description of objectives is controlling. Organization of administrative account in the system controlling System of planning and development of budget on an enterprise. Methodical tool of operative controlling. Expert diagnostics financially economic to the state of enterprise. Controlling of investment projects. Organizationally methodical bases of forming and functioning of the system of logistic controlling on an enterprise. marketing controlling in the system of acceptance of administrative decisions.
Assessment methods and criteria: - current control (40%): decision of tasks, verbal questioning, calculation work; - final control (60%, differentiated test)
Recommended books: 1. Голов С.Ф. Управлінський облік. Підручник. 2-ге вид. / С.Ф. Голов. - К.:Лібра, 2016. – 704 с. 2. Джай К. Шим, Джойл Г. Сигел. Основы коммерческого бюджетирования / Пер. с англ. СПб.: Азбука, 2011. - 496 с. 3. Давидович І.Є. Контролінг: Навчальний посібник. / І. Є. Давидович — К.: Центр учбової літератури, 2008. — 552 с. 4. Петренко С.Н. Контроллинг: Учебное пособие./ С.Н. Петренко. –К.: НикаЦентр, Эльга, 2014. 328 с. 5. Р.Каплан, Д.Нортон "Сбалансированная система показателей. От стратегии к действию" Олимп-Бизнес, Москва, 2013. 304 с.