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Free Choice

Major: Marketing

Credits: 6.00

Semester: 3 семестр

Mode of study: денна

Marketing

Educational components

1 term

Обов'язкові дисципліни

Computer Science
Macroeconomics
Ukrainian Language for Professional Purposes
Introduction to the Specialty "Marketing" (курсова робота)
Mathematics for Economists, part 1
Foreign Language for Specific Purposes, part 1
Physical Education, Part 1
Introduction to the Specialty "Marketing"

2 term

Обов'язкові дисципліни

Management System Development (курсовий проєкт)
Foreign Language for Specific Purposes, Part 2
Mathematics for Economists, part 2
Physical Education, Part 2
History of Statehood and Culture of Ukraine
Microeconomics
Management

3 term

Обов'язкові дисципліни

Accounting
Enterprise Economic Activities
Enterprise Economic Activities (курсовий проєкт)
Physical Education, Part 3
Philosophy
Marketing
International Economics

Selective disciplines of the cycle of general training

Free Choice

4 term

Обов'язкові дисципліни

Economic-Mathematical Methods and Models
Statistics
Marketing Research (курсовий проєкт)
Merchandising
Industrial Marketing
Marketing Research
Finance, Money and Credit

5 term

Обов'язкові дисципліни

Marketing Product Policy (курсовий проєкт)
IT in Marketing
Logistics
Marketing Communications Policy
Marketing Product Policy
Marketing Price Policy
International Marketing

6 term

Обов'язкові дисципліни

Fundamentals of Occupational Safety and Health
Consumer Behavior (курсовий проєкт)
Consumer Behavior
Marketing Policy of Distribution
Service Marketing

Selective disciplines of the professional training cycle

Nonprofit Organizations Marketing
Environmental Marketing

Selective block Маркетинг

Product Sales Management

Selective block Маркетинг послуг

Sales Management in the Service Sector

Selective block Маркетинг у сфері торгівлі

Selective block Інтернет-маркетинг

Sales management in Internet Marketing

Selective block Маркетингова логістика

Sales Management

7 term

Selective block Маркетинг послуг

Marketing of Tourist Services
PR in Marketing (курсовий проєкт)
Professional Career Development
PR in Marketing
Purchase Marketing
Internet Marketing
Service Quality Management

Selective block Маркетинг у сфері торгівлі

Merchandising
Professional Career Development
Internet Marketing
Service Quality Management
Infrastructure of Product Market
Infrastructure of Product Market (курсовий проєкт)

Selective block Інтернет-маркетинг

Marketing Administration
Search Engine Optimization (SEO)
Purchase Marketing
Social Media Marketing (SMM)
Internet Marketing
Internet Marketing (курсовий проєкт)
Neuromarketing

Selective block Маркетингова логістика

Merchandising
Logistics (курсовий проєкт)
Product Quality Management
Logistics

Selective block Маркетинг

Marketing Administration (курсовий проєкт)
Product Quality Management
Marketing Administration
Supply Logistics
Internet Marketing
Neuromarketing
Controlling of Marketing

8 term

Обов'язкові дисципліни

Bachelor Thesis Completion
Defence of Bachelor’s Thesis
Internship According to the Bachelor's Thesis

Selective block Маркетинг

Customer Service
Risk Management in Marketing
SRM-systems
Logistics Economy

Selective block Маркетинг послуг

Marketing of Financial Services
CRM Systems
Customer Service in the Service Sector
Communication Psychology

Selective block Маркетинг у сфері торгівлі

CRM Systems
The Art of Negotiation

Selective block Інтернет-маркетинг

Content Marketing
The Art of Negotiation
Risk Management in Marketing and Logistics
SRM-systems

Selective block Маркетингова логістика

Logistics Services
Logistics Economy
Communication Psychology
Risk Management in Logistics

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