IT in Marketing

Major: Marketing
Code of subject: 6.075.00.O.060
Credits: 3.00
Department: Marketing and Logistics
Lecturer: PhD, senior lecturer Bohdan Hrechyn PhD, senior lecturer Iryna Rykovanova
Semester: 5 семестр
Mode of study: денна
Learning outcomes: Apply theoretical knowledge to solve practical problems in the field of marketing. Use digital information and communication technologies, as well as software products necessary for marketing activities and the practical application of marketing tools. Perform functional duties in the group, offer sound marketing solutions. Demonstrate the skills of written and oral professional communication in the state and foreign languages, as well as the use of professional terminology. Ability to demonstrate knowledge of Internet marketing. Sales management in the field of goods and services, brand promotion on the Internet, use of the possibilities and means of new information technologies to improve the efficiency of the company's marketing efforts. Develop new products and accompany their development at different stages of the life cycle, make effective marketing decisions on consumer properties of the product, packaging, design, name development and brand style, taking into account environmental trends in the field of logistics. Communicating information, ideas, problems, solutions and personal experience in the field of professional activity to specialists and non-specialists. Responsibility for the professional development of individuals or groups of individuals. Ability for further learning with a high level of autonomy.
Required prior and related subjects: Prerequisites: Economic-Mathematical Methods and Models; Co-requisites: block of discipline at the choice of the student
Summary of the subject: Information in marketing management, its characteristics. Role of information systems in the management of marketing activities. Providing part of information systems in marketing. Company information database of marketing information processing. Using the Internet in ISM. Implementation of information systems marketing.
Assessment methods and criteria: Current control (100): performance and protection of laboratory works (50%); execution and protection of individual control work (20%); final control (30%): control testing.
Recommended books: 1. Рикованова І.С., Донець Д.М. Електронний навчально-методичний комплекс «Інформаційні системи і технології у маркетингу». URL: https://vns.lpnu.ua/course/view.php?id=4268. 2. Августин Р.Р., Богач Ю.А. Управління інформаційними зв'язками: навч. посіб. Тернопіль : ТНЕУ. 2020. 241 с. 3. Заміховська О. Л. Інформаційні системи та технології в економіці : навч.посібник. Івано-Франківськ : ІФНТУНГ. 2019. 372 с. 4. Шило С.Г., Щербак Г.В., Огурцова К.В. Інформаційні системи та технології : навч. посіб. Харків: ХНЕУ. 2020. 219 с.