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SRM-systems
Major: Marketing
Code of subject: 6.075.01.E.087
Credits: 5.00
Department: Marketing and Logistics
Lecturer: PhD, Assoc. Prof. Bilyk I., department of marketing and logistics
Semester: 8 семестр
Mode of study: денна
Learning outcomes: Apply the acquired theoretical knowledge to solve practical problems in the field of marketing.
Identify and analyze the key characteristics of marketing systems at different levels, as well as the behavior of their subjects.
Perform functional responsibilities in the group, offer sound marketing solutions.
Meet the requirements of a modern marketer, increase the level of personal training
Use the general principles and patterns of integrated logistics flow management, develop proposals for the formation and improvement of logistics systems, assess the cost-effectiveness of interaction with suppliers based on the SRM-system.
Communicating information, ideas, problems, solutions and personal experience in the field of professional activity to specialists and non-specialists.
Ability to effectively form a communication strategy.
Responsibility for the professional development of individuals and / or groups of individuals
Ability to further study with a high level of autonomy
Required prior and related subjects: Prerequisites: Information systems and technologies in marketing
Summary of the subject: The essence of SRM systems (the systems of relationship management with suppliers). Corporate informational systems designed to automate SRM-strategy. The mechanisms of enhancing the management and procurement optimization. The tools of improving the customer service. The role of the consumer for the company and the importance of relations. The features of modern customer service and the insurance of partnerships formation. The differentiation of service policy - criterion approach.
Assessment methods and criteria: - written reports on laboratory work, oral examination, problem solving (30%);
- final control (70% control measure, exam), written-oral form (70%).
Recommended books: 1.Карімов І.К. Інформаційно-обчислювальні системи в економіці: Навч посібник - 2-ге вид., перероб. і доп. - Дніпродзержинськ:ДДТУ, 2013.-279 с.
2.Котлер Ф. Основи маркетингу / Ф. Котлер, Г. Армстронг. – К.: Диалектика, 2020. – 880 с.
3. Schuh Christian Supplier Relationship Management: How to Maximize Vendor Value and Opportunity // Christian Schuh, Apress; 2014 edition, p. 192 ;
4. Goodey Paul Salesforce CRM - The Definitive Admin Handbook - Third Edition //Paul Goodey, Packt Publishing - ebooks Account; 3 edition, 2015, p. 460
SRM-systems
Major: Marketing
Code of subject: 6.075.04.E.123
Credits: 5.00
Department: Marketing and Logistics
Lecturer: PhD, Assoc. Prof. Bilyk I., department of marketing and logistics
Semester: 8 семестр
Mode of study: денна
Learning outcomes: Apply the acquired theoretical knowledge to solve practical problems in the field of marketing.
Identify and analyze the key characteristics of marketing systems at different levels, as well as the behavior of their subjects.
To be responsible for the results of their activities, to show the skills of entrepreneurial and managerial initiative.
Perform functional responsibilities in the group, offer sound marketing solutions.
Meet the requirements of a modern marketer, increase the level of personal training.
Ability to organize an efficient procurement process, develop proposals for the formation and improvement of logistics systems, assess the cost-effectiveness of logistics solutions based on SRM-system data.
Communicating information, ideas, problems, solutions and personal experience in the field of professional activity to specialists and non-specialists.
Responsibility for the professional development of individuals and / or groups of individuals
Ability to further study with a high level of autonomy
Required prior and related subjects: Prerequisites: Information systems and technologies in marketing
Summary of the subject: The essence of SRM systems (the systems of relationship management with suppliers). Corporate informational systems designed to automate SRM-strategy. The mechanisms of enhancing the management and procurement optimization. The tools of improving the customer service. The role of the consumer for the company and the importance of relations. The features of modern customer service and the insurance of partnerships formation. The differentiation of service policy - criterion approach.
Assessment methods and criteria: - written reports on laboratory work, oral examination, problem solving (30%);
- final control (70% control measure, exam), written-oral form (70%).
Recommended books: 1.Карімов І.К. Інформаційно-обчислювальні системи в економіці: Навч посібник - 2-ге вид., перероб. і доп. - Дніпродзержинськ:ДДТУ, 2013.-279 с.
2.Котлер Ф. Основи маркетингу / Ф. Котлер, Г. Армстронг. – К.: Диалектика, 2020. – 880 с.
3. Schuh Christian Supplier Relationship Management: How to Maximize Vendor Value and Opportunity // Christian Schuh, Apress; 2014 edition, p. 192 ;
4. Goodey Paul Salesforce CRM - The Definitive Admin Handbook - Third Edition //Paul Goodey, Packt Publishing - ebooks Account; 3 edition, 2015, p. 460