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Purchase Marketing
Major: Marketing
Code of subject: 6.075.02.E.093
Credits: 5.00
Department: Marketing and Logistics
Lecturer: Nataliya T. Hryniv, PhD, Associate Professor of Economics
Semester: 7 семестр
Mode of study: денна
Learning outcomes: 1. Apply the acquired theoretical knowledge to solve practical problems in the field of marketing.
2. Use digital information and communication technologies, as well as software products necessary for the proper conduct of marketing activities and practical application of marketing tools.
3. Perform functional responsibilities in the group, offer sound marketing solutions.
4. Ability to demonstrate knowledge of the characteristics of different types of goods and services, market types and their impact on the marketing activities of the organization.
5. Ability to organize an effective procurement process taking into account the international experience of the quality management system.
6. Reporting to specialists and non-specialists information, ideas, problems, solutions and personal experience in the field of professional activity.
7. Responsibility for professional development of individuals and / or groups of individuals.
8. Ability to further study with a high level of autonomy.
Required prior and related subjects: - рrerequisites: Logistics.
- сo-requisites: Marketing of financial services
Summary of the subject: Subject, object and tasks of marketing procurement. Market research of raw materials, determination of needs for material resources. Organization of procurement (centralized, decentralized). Company profile industrial, financial, etc.). Policy in the areas of procurement (leasing, complete delivery, partial prepayment, deferred payment, etc.). The criterion of procurement (quality, level of service, price, delivery time). Preparation of procurement plan, search and selection of suppliers. Mutual purchases, including purchases of raw materials. Drafting the order. Drafting of agreements with suppliers, transport organisations for the supply of raw materials. Acceptance of material resources at the warehouses. The capping of the materials and paperwork for delivery of materials. Monitoring of the standards of inventories. Ensuring storage of material resources. The use of technology leasing (rental). Participation in exhibitions, fairs.
Assessment methods and criteria: - current control (30%): work in practical classes, oral examination, problem solving.
- final control (70%, exam): semester control.
Recommended books: 1. Балабанова Л.В., Костенко Л.О. Маркетинг закупівельної діяльності. Донецьк: Дон Дует, 2012. 90 с.
2. Балабанова Л.В., Логвіна Ю.М. Стратегічне управління маркетинговою діяльністю: монографія. Донецьк: ДонНУЕТ. 2012. 250 с.
3. Безугла Л.С., Демчук Н.І. Маркетинг закупівель: навч. посіб. Видавець Біла К.О., 2019. 240 с.
4. Бровдій А.М. Організація публічних закупівель: навч. посібник; Харків: ХНУМГ ім. О. М. Бекетова, 2018. 183 с.
5. Єрмошенко М.М., Ерохін С.А., Базилюк А.В. Маркетинг: підручник. К.: Нац. акад. Управління. 2011. 631 с.
6. Зінь Е.А., Турченюк М.О. Планування діяльності підприємства. К.: ВД Професіонал. 2004. 320 с.
7. Морозов В.В. Основи закупівель товарів, робіт та послуг в проектах: (Тендерні процедури та контракти): Навч. посіб. К.: Таксон, 2013. 744 с.
Purchase Marketing
Major: Marketing
Code of subject: 6.075.04.E.118
Credits: 5.00
Department: Marketing and Logistics
Lecturer: Nataliya T. Hryniv, PhD, Associate Professor of Economics
Semester: 7 семестр
Mode of study: денна
Learning outcomes: 1. Apply the acquired theoretical knowledge to solve practical problems in the field of marketing.
2. Perform functional responsibilities in the group, offer sound marketing solutions.
3. To meet the requirements of a modern marketer, to increase the level of personal training.
4. Ability to organize an efficient procurement process, develop proposals for the formation and improvement of logistics systems, assess the economic efficiency of logistics solutions based on SRM-system data.
5. Reporting to specialists and non-specialists information, ideas, problems, solutions and personal experience in the field of professional activity.
6. Responsibility for professional development of individuals and / or groups of individuals
7. Ability to further study with a high level of autonomy.
Required prior and related subjects: - рrerequisites: Logistics
- сo-requisites: Content marketing
Summary of the subject: Subject, object and tasks of marketing procurement. Market research of raw materials, determination of needs for material resources. Organization of procurement (centralized, decentralized). Company profile industrial, financial, etc.). Policy in the areas of procurement (leasing, complete delivery, partial prepayment, deferred payment, etc.). The criterion of procurement (quality, level of service, price, delivery time). Preparation of procurement plan, search and selection of suppliers. Mutual purchases, including purchases of raw materials. Drafting the order. Drafting of agreements with suppliers, transport organisations for the supply of raw materials. Acceptance of material resources at the warehouses. The capping of the materials and paperwork for delivery of materials. Monitoring of the standards of inventories. Ensuring storage of material resources. The use of technology leasing (rental). Participation in exhibitions, fairs.
Assessment methods and criteria: - current control (30%): work in practical classes, oral examination, problem solving.
- final control (70%, exam): semester control
Recommended books: 1. Балабанова Л.В., Костенко Л.О. Маркетинг закупівельної діяльності. Донецьк: Дон Дует, 2012. 90 с.
2. Балабанова Л.В., Логвіна Ю.М. Стратегічне управління маркетинговою діяльністю: монографія. Донецьк: ДонНУЕТ. 2012. 250 с.
3. Безугла Л.С., Демчук Н.І. Маркетинг закупівель: навч. посіб. Видавець Біла К.О., 2019. 240 с.
4. Бровдій А.М. Організація публічних закупівель: навч. посібник; Харків: ХНУМГ ім. О. М. Бекетова, 2018. 183 с.
5. Єрмошенко М.М., Ерохін С.А., Базилюк А.В. Маркетинг: підручник. К.: Нац. акад. Управління. 2011. 631 с.
6. Зінь Е.А., Турченюк М.О. Планування діяльності підприємства. К.: ВД Професіонал. 2004. 320 с.
7. Морозов В.В. Основи закупівель товарів, робіт та послуг в проектах: (Тендерні процедури та контракти): Навч. посіб. К.: Таксон, 2013. 744 с.