Logistics Economy

Major: Marketing
Code of subject: 6.075.05.E.135
Credits: 4.00
Department: Marketing and Logistics
Lecturer: PhD,Associate Professor Mykhailyk N.I.
Semester: 8 семестр
Mode of study: денна
Learning outcomes: PRN 3. Apply the acquired theoretical knowledge to solve practical problems in the field of marketing. PRN 11. Demonstrate the ability to apply an interdisciplinary approach and perform marketing functions of a market entity. PRN 14. Perform functional responsibilities in the group, offer sound marketing solutions. PRNS 5.2. Develop strategic and tactical plans to improve the logistics system at the enterprise. COM 1. Communicating information, ideas, problems, solutions and personal experience in the field of professional activity to specialists and non-specialists AiV 2. Responsibility for professional development of individuals and / or groups of individuals AiV 3. Ability to further study with a high level of autonomy
Required prior and related subjects: Prerequisite: product quality management, information systems and technologies in marketing
Summary of the subject: The role and place of logistics in the business environment. Organizational aspects of logistics activities. Logistics resources: measuring the efficiency of their use. Logistics costs. System of indicators for evaluating the results of logistics activities. Integration of marketing and logistics: a modern paradigm.
Assessment methods and criteria: Current control (40%): -work in practical classes; -work in laboratory classes. Examination control (60%): -writing component; -mouth component.
Recommended books: 1. Ekonomika lohistyky: pidruchnyk / Ye.V. Krykavskyi, O.A. Pokhylchenko ta in.; za zah. Red. Krykavskoho Ye.V. ta Pokhylchenko O.A. Lviv: Natsionalnyi universytet «Lvivska politekhnika», 2014. 526 s. 2. Krykavskyi Ie., Pokhylchenko O., Fertch M. Lohistyka ta upravlinnia lantsiuhamy postavok: pidruchnyk. Lviv: Vydavnytstvo Lvivskoi politekhniky, 2019. 848 s. 3. Krykavskyi Ie.V., Chornopyska N.V. Lohistychni systemy: navch. posib. Vyd. 2-e. Lviv: Vydavnytstvo NU «Lvivska politekhnika», 2012. 312 s.

Logistics Economy

Major: Marketing
Code of subject: 6.075.01.E.088
Credits: 4.00
Department: Marketing and Logistics
Lecturer: PhD,Associate Professor Mykhailyk N.I.
Semester: 8 семестр
Mode of study: денна
Learning outcomes: PRN 1. Demonstrate knowledge and understanding of the theoretical foundations and principles of marketing activities. PRN 3. Apply the acquired theoretical knowledge to solve practical problems in the field of marketing. PRN 11. Demonstrate the ability to apply an interdisciplinary approach and perform marketing functions of a market entity. PRN 14. Perform functional responsibilities in the group, offer sound marketing solutions. PRNS 1.3. Use the general principles and patterns of integrated logistics flow management, develop proposals for the formation and improvement of logistics systems, assess the cost-effectiveness of interaction with suppliers based on the SRM-system. COM 1. Communicating information, ideas, problems, solutions and personal experience in the field of professional activity to specialists and non-specialists AiV 2. Responsibility for professional development of individuals and / or groups of individuals AiV 3. Ability to further study with a high level of autonomy
Required prior and related subjects: Prerequisites: Logistics, Supply logistics
Summary of the subject: The role and place of logistics in the business environment. Organizational aspects of logistics activities. Logistics resources: measuring the efficiency of their use. Logistics costs. System of indicators for evaluating the results of logistics activities. Integration of marketing and logistics: a modern paradigm.
Assessment methods and criteria: Current control (40%): -work in practical classes; -work in laboratory classes. Examination control (60%): -writing component; -mouth component.
Recommended books: 1. Ekonomika lohistyky: pidruchnyk / Ye.V. Krykavskyi, O.A. Pokhylchenko ta in.; za zah. Red. Krykavskoho Ye.V. ta Pokhylchenko O.A. Lviv: Natsionalnyi universytet «Lvivska politekhnika», 2014. 526 s. 2. Krykavskyi Ie., Pokhylchenko O., Fertch M. Lohistyka ta upravlinnia lantsiuhamy postavok: pidruchnyk. Lviv: Vydavnytstvo Lvivskoi politekhniky, 2019. 848 s. 3. Krykavskyi Ie.V., Chornopyska N.V. Lohistychni systemy: navch. posib. Vyd. 2-e. Lviv: Vydavnytstvo NU «Lvivska politekhnika», 2012. 312 s.