Nonprofit Organizations Marketing

Major: Marketing
Code of subject: 6.075.00.M.074
Credits: 6.00
Department: Marketing and Logistics
Lecturer: PhD, Assoc. Prof. Bilyk Irina I.
Semester: 6 семестр
Mode of study: денна
Learning outcomes: Apply the acquired theoretical knowledge to solve practical problems in the field of marketing. Collect and analyze the necessary information, calculate economic and marketing indicators, justify management decisions based on the use of the necessary analytical and methodological tools. Explain information, ideas, problems and alternatives for management decisions to specialists and non-specialists in the field of marketing, representatives of various structural units of the market entity Demonstrate skills of independent work, flexible thinking, openness to new knowledge, be critical and self-critical. Act socially responsibly and socially consciously on the basis of ethical principles of marketing, respect for cultural diversity and values ??of civil society with respect for individual rights and freedoms. Collect and analyze the necessary information, calculate economic and marketing indicators, assess the risks of management decisions in order to improve the management of the sales process. Plan the marketing complex of the enterprise based on the results of the study of sensory, cognitive and emotional responses of customers. Communicating information, ideas, problems, solutions and personal experience in the field of professional activity to specialists and non-specialists. Responsibility for the professional development of individuals and / or groups of individuals Ability to further study with a high level of autonomy
Required prior and related subjects: • prerequisites: • Marketing; • Marketing researches; co-requisites: • Marketing of services; • Consumer behavior
Summary of the subject: The essence and features of the marketing of non-profit organizations. Marketing of non-profit organizations in the system of public needs. Specificity of conducting research in the field of marketing of non-profit organizations. Features of the marketing environment of non-profit organizations. Commodity policy in the marketing system of non-profit organizations. Pricing and marketing policies of nonprofit organizations. Communication marketing policy for non-profit organizations. Organization of planning and control of marketing strategies.
Assessment methods and criteria: - elaboration of practical classes, oral examination, problem solving (30%); - final control (70% control measure, exam), written-oral form (70%).
Recommended books: 1.Борисова, Т.М. Сучасні виклики некомерційним організаціям сфери охорони природного довкілля України / Т.М. Борисова // Вісник Хмельницького національного університету. – 2015. – № 1. – С.174–179. 2.Брик Я.А. Школа волонтерів: Навчальний посібник/ За заг.ред. Г.С.Скитьової [Авторський колектив: Брик Я.А., Говорун Н. В., Дементьєв В.В., Лащук О.М., Мельник О.В., Потій О.В., Скитьова Г.С., Тищенко М.П.] – 166 с.- К: 2016 3. Кузьмінський В.О. Управління неприбутковою організацією: навчальний посібник/ Київ Видавництво "Логос", 2016. —350 с. 4. Мороз Л.А. Маркетинг: Підручник/ Л.А. Мороз, Н.І. Чухрай; за ред. Л.А. Мороз. – 5-те вид., онов. - Львів: Бухгалтерський центр «Ажур», 2010. - 232 с. 5. Окландер М. А., Кірносова М. В. Маркетингова товарна політика: навч. посібник. Львів: ЦУЛ, 2017. 200 с.