Management

Major: Marketing
Code of subject: 6.075.00.O.014
Credits: 6.00
Department: Management and International Business
Lecturer: Kohut U.I.
Semester: 2 семестр
Mode of study: денна
Learning outcomes: 1. Mastering the conceptual and categorical device in the sphere of management, in particular know and understand essence of such concepts as "government", "activities", "process", "management", "entity and organization", "management functions", "management methods", "management decision", "leadership" and so forth. 2. Understanding features of management processes in the organization, their interactions inside of organization and interrelation with the variable external environment. 3. Capability to determine necessary managerial actions for achievement of goals, to plan management processes. 4. Ability to build an organizational structure of management or to analyse its compliance to real situation, to create the proper control and self-control system. 5. Knowledge and ability to choose the forms and systems of wages for the purpose of the best motivational influence for different officials and employee categories, to estimate effectiveness of their work, to own the general atmosphere of collective. 6. Knowledge of the main stages of rational management decision development process. 7. Ability to choose and estimate efficiency of a leadership style in organization. 8. To prove and disprove, draw the correct conclusions, prove decision, correctly conduct discussion, logically and correctly behave in polemic and so forth. The learning outcomes of this discipline detail the following program learning outcomes: PLO 3. Apply the acquired theoretical knowledge to solve practical problems in the field of marketing. PLO 9. Assess the risks of marketing activities, establish the level of uncertainty of the marketing environment in making management decisions. PLO 11. Demonstrate the ability to apply an interdisciplinary approach and perform marketing functions of a market entity. PLO 14. Perform functional responsibilities in the group, offer sound marketing solutions. PLO 15. To act socially responsibly and socially consciously on the basis of ethical principles of marketing, respect for cultural diversity and values of civil society with respect for individual rights and freedoms. PLOS 1.2. Manage sales in the field of goods and services, promote the brand on the Internet, use the capabilities and tools of new information technologies to improve the efficiency of sales efforts of the enterprise. COM 1. Communicating information, ideas, problems, solutions and personal experience in the field of professional activity to specialists and non-specialists. AR 1. Management of complex actions or projects, responsibility for decision-making in unpredictable conditions. AR 2. Responsibility for professional development of individuals and / or groups of individuals AR 3. Ability to further study with a high level of autonomy
Required prior and related subjects: prerequisite: - Introduction to the specialty "Marketing"; - Macroeconomics; co-requisite: - Microeconomics; - Marketing
Summary of the subject: Essence of management and its place in an enterprise management system. Management development history. Organization as object of management. Functions and technology of management. Planning as general function of management. Process of organization as general function of management. Motivation as general function of management. Monitoring as general function of management. Regulation as general function of management. Management methods. Management decisions. Information and communications in management. Management and leadership. Responsibility and ethics in management. Organizational changes and efficiency of management.
Assessment methods and criteria: Current control (30%): performance and protection of laboratory works; Final control (70%): semester control (written and oral component).
Recommended books: 1. Кузьмін О.Є. Менеджмент: графічна і таблична візуалізація: навч. посібник / О.Є.Кузьмін, О.Г.Мельник, І.С.Процик, С.Б.Романишин, Р.З. Дарміць. – 3-тє вид., випр. та доп. – Львів: видавництво Львівської політехніки, 2017. – 208с. 2. Кузьмін О.Є., Мельник О.Г. Теоретичні та прикладні засади менеджменту: Навчальний посібник. – Львів: НУ «Львівська політехніка», 2003. – 352с. 3. Менеджмент: практичні і лабораторні заняття. Навч. посібник / О.Є. Кузьмін, І.С. Процик, Х.С. Передало, Р.З. Дарміць. – Львів: Видавництво Львівської політехніки, 2017. – 172 с. 4. Мескон М.Х., Альберт М., Хедоури Ф. Основы менеджмента: Пер. с англ. – М.: Дело, 1992. – 702с. 5. Георгіаді Н.Г., Вільгуцька Р.Б., Когут У.І. Застосування підприємствами принципів побудови організаційних структур управління / Електронне наукове фахове видання «Ефективна економіка» – 2018. - №3.